Posts Tagged ‘who killed streetwear’
POSERBUSTERS.
This is the last piece of our “Who killed Streetwear?” Spring ’09 collection of t-shirts. We’re dropping 4 pieces – Church of Hypebeast, Dis Brand That Brand, Cool For Sale and Poserbusters. As mentioned before, the theme of the collection is a parody of certain attitudes/mind frames evident in the streetwear scene. We’re basically poking fun at some of these views while still bringing these issues to the forefront. Look at it as us expressing what’s been on the mind of a lot of folks…
Here’s the parody behind this piece – As most of you probably already know, skateboarding culture has exploded past the core skate crowd within the last couple of years. There’s tons of big brands and small brands in different industries that are tying their products to skateboard culture in order to appeal to this whole “cool” audience associated with the culture. Some of the core skaters who’ve been doing it for years hate this, while others look at it as an opportunity to finally be able to make some money doing what they love. Hate or Love it, it is what it is and in my opinion it was bound to happen.
However, now that skateboarding has somewhat become “mass culture”, it has left behind certain side effects that doesn’t sit well with some folks and that’s the idea behind the Poserbusters piece. Being from NYC where skate culture has always been strong and supported by a core crowd who were mostly looked at as outcasts, this new found infatuation with the culture by big and small business has transformed the NYC skate scene and I’m sure it’s the same in other places around the world. What is happening is that new kids/people are being introduced to skateboarding who would have never thought about doing so before and this is happening in parts of NYC where if you skateboarded years ago, you would have been picked on for doing so or looked at as a weirdo. Now there’s nothing wrong with this and we’re all for people being open to the skate scene because it gives a lot of these kids something to do with their time rather than trying to get in trouble with doing other things but what is funny is the people who carry skateboards with them but don’t actually skate. Now that it is “cool” to be a skateboarder, these folks walk around with skateboards to be seen and looked at as cool. We call them posers. In our opinion, that’s just plain corny and that is the ideology behind the Poserbusters piece. We’re busting all the posers. For added fun, we took the Ghostbusters logo and re-worked it to fit our purposes. Classic design.
Collection will be dropping really soon. Guaranteed to go fast so stay tuned for more info on when we’ll be putting them up in order to buy yours.
by Scrills
The Cookies Mob runs deep.
DIS BRAND, THAT BRAND – REMIX.
As I mentioned before, we hadn’t decided on a color for the Dis Brand, That Brand design from our Spring ’09 tees. Here’s two more choices we’ll be making our selection from. I guess you’ll just have to wait to see which color we choose once we’re ready to drop the t-shirts.
by Scrills
The Cookies Mob runs deep.
DIS BRAND, THAT BRAND.
Here’s another one of the pieces from our Spring ’09 collection titled “Who Killed Streetwear?“. This piece is called “Dis Brand, That Brand“. For those who need to play catch up, you can check out the first two pieces of the collection by going here – Church of Hypebeast and Cool For Sale. The whole collection is a parody of the streetwear scene and some of the issues that’s destroying the scene.
The idea behind “Dis Brand, That Brand” is that there is a saturation of brands in the market. I sometimes swear that there’s more clothing brands than the number of customers available. It’s unbelievable how many brands there are and new ones keep popping up. It kind of bothers me because how is the consumer supposed to make a choice when there are too many brands available and for the most part, a lot of it is just garbage. So the question becomes, how is the consumer supposed to make a choice when faced with an infinite amount of brands all fighting for their attention?. It all just leads to confusion and that is the theme of this piece – “Confusion”. The character is confused by all the different brands out there and can’t make a choice.
We are still deciding on if we should keep these colors so the colors may change but the design will remain the same. I really love the way the design came out though. Pretty sick.
by Scrills
The Cookies Mob runs deep.