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Posts Tagged ‘the cookies mob runs deep’

VIVA LA MOB.

The Cookies Mob runs deep. Thanks to all the folks that stopped by the NYC mobile shop recently. Check out a few pictures below.

As we were wrapping for the day, there were a group of three young dudes that stopped by. Music blasting from the speakers, the next few minutes became a show as they started to cook. We created a scene as always….that’s what NYC is all about.

by Scrills
The Cookies Mob runs deep.

RUNS DEEP.

The Cookies Mob runs deep. Thanks to all the folks that stopped by the mobile shop recently. Check out pictures of a few folks that stopped by below. Also, check out our online shop if you want anything else. Swag.

by Scrills
The Cookies Mob runs deep.

DEEP MOB.

The Cookies Mob runs deep. Thanks to all the folks that stopped by our mobile shop recently. Here’s a couple of pictures of some folks that stopped by.

by Scrills
The Cookies Mob runs deep.

DUNS REEP.

Spotted on the streets of Brooklyn….The Cookies Mob runs deep!

by Scrills
The Cookies Mob runs deep.

RUNS DEEP SLOGAN.

One of our brand supporters brought this to our attention. Yesterday, we found out about Chevrolet aka Chevy’s new marketing slogan “Chevy runs deep”. Well for anybody that’s been following our brand since 2008, you will know that we’ve always used the slogan “The Cookies Mob runs deep”. It’s a slogan that we’ve used to represent us and all the wonderful people just like you that support the brand. It’s a slogan we’ve stood behind since the brand inception and have given life to due to the support of folks from all over the world. It’s not some catchy marketing slogan of the moment by a car company trying to sell more cars. It’s something that means much more. While we appreciate the compliment of a big corporate company biting from a cool little brand from New York City, it was still rather shocking to see Chevy use our slogan.

Our RUNS DEEP tee that is presently sold out.

What’s even more puzzling is that the slogan “Chevy runs deep” doesn’t even tie into their brand in any way. Is a slogan like that supposed to help them sell more cars? Not really, if you ask me…and if you don’t believe, google Chevy runs deep and see the backlash from people making fun of them with their “new slogan”. Plain and simple, it makes no sense. There is nothing that makes me want a Chevy from seeing that slogan. Maybe they thought it would make them cool to use our slogan. Rude awakening, they just lost points with plenty of possible Chevy customers because they don’t know who they are. What happened to their “Like a Rock” slogan from the 90s, or the very latest one they just dumped “Excellence for all”? None of that seems to be working anymore? Well, rather than focus on finding some marketing slogan that will make people buy more cars, how about you actually work on creating more innovative cars that will actually get people to really look into buying a Chevy. Consumers aren’t stupid. Some new marketing slogan will not all of a sudden help you sell more cars. You have to engineer consumer growth from the bottom. Do things that will appeal to your customer base and also allow new people to want a Chevy. One such advice I can give is for them to ask folks what they don’t like about Chevys and work on fixing those things, then let people know. That is how to build long term growth rather than looking for some new catchy slogan.

So Chevy, how about you stop biting us with your new “runs deep” slogan and get your own original slogan…something that comes from you actually working on building growth from a grassroots perspective. Then, maybe you’ll get some respect and more people to consider buying a Chevy.

by Scrills
The Cookies Mob runs deep.

RUNS DEEP.

Our Summer 2010 collection (Part 1) will soon be available online. The collection is currently only available exclusively from our mobile store, but we’re preparing to have them all available online this week. Stay tuned to the site to pick up yours because these have been selling pretty fast from our mobile. Here’s a look at one of the tees from the collection. This is the Runs Deep tee and most of you will probably recognize it from our trademark phrase that we always use here and everywhere else – The Cookies Mob runs deep.

You might have wondered or still wondering what “The Cookies Mob runs deep” means? Well, it’s a phrase we use to represent everyone that’s shown support to us in any type of way. It also represents all creative people who are chasing their dreams and doing what they love. The Cookies Mob are all of these folks and the Runs Deep part means there’s lots of folks with this same mind frame. One of progression.

Check out the Runs Deep tee below and look out for the full collection dropping this week.

by Scrills
The Cookies Mob runs deep.

HIP HOUSE.

Chicago Hip House documentary from ’89. Pretty cool. The past is still very present.

by Scrills
The Cookies Mob runs deep.

MEET NOEL DONALDSON.

Noel Donaldson is an outsider artist who is a very good friend of ours. He sells his paintings on the street in Harlem by 125th street and online. His style is a pretty unique one or at least much different than what you would see from other artists on the streets of NYC. Really talented artist. He’s a pretty cool guy too, has a very good soul. Lots of people from all walks of life have fallen in love with his pieces and he’s been able to sell a lot of art on the streets all by himself. We’re most likely going to be sponsoring an art show with him sometime soon but in the meantime, check out some of his pieces below. You can also find out more info on him via his website here.

by Scrills
The Cookies Mob runs deep.