THE STAY TRUE CAMPAIGN.

Celebrity, Role model, Leader, Hero – What do these words mean to us? Absolutely nothing by itself. The true meaning of these words starts to materialize when we can associate it with a particular somebody. As society has evolved, the lines have been blurred on what we consider a celebrity, a role model, leader or a hero. We look up to the wrong people as who want to shape ourselves after. We let society/popular culture dictate what is cool and determine the success meter by which we measure ourselves. Well, to some of us that you may never have heard of, we stand by our own doctrines and refuse to play sheep to what society has established as the “standard”.

Our brand motto – Stay True, is more than just mere words to us. It is something that we live our lives by and guides the Cookies -n- Cream brand. Believing in yourself and doing what you do regardless of popular opinion is important to us. Living in New York City and meeting plenty of individuals in several different industries, we are constantly inspired and amazed by what people are doing. People that have chosen to chase their dreams and believe in themselves when everyone else does not. People that have taken risks that would scare the boldest risk taker, all in the hopes of living out their lives the way that would forever make them happy. People that are always on the grind, hustling 24/7 to make their fantasies a reality. People that are fighting their way through life to get that championship belt they deserve. People that refuse to settle for society’s standard. These are our heroes. These are the people that inspire us.

We felt there was a need to tell the stories of these people in their own words. For these individuals to tell you what Stay True means to them and hopefully inspire you to do what you love. We got together with our friends at Hot Mop Films and launched a video series we are calling “The Stay True Campaign“.

The first video in this series features a talented DJ/Beatmaker based out of Brooklyn NYC called DJ Eht Mills. Mills is a beast on the turntables. A skilled DJ who has also built his own radio station in the basement of his building where he hosts shows with talent that traditional radio has turned a blind eye to due to “industry politics”. An individual who believes in himself and is creating his own path through life. An individual who refuses to settle. He embodies what Stay True is all about.

Stay True.

Look out for the other videos in this series. Spread the message – Stay True.

by Scrills
The Cookies Mob runs deep.