FALL 2010 COLLECTION – THE NEW NEW YORK.

We’re happy to announce the release of our Fall 2010 Collection titled “The New New York”. This season, our collection was inspired by the present and nostalgic eras of the city, infused with the energy of a new generation of New York City creatives we’ve come to represent. From the era of Polo & the Lo-Lifes, to the days when NYC was really the Rotten Apple, to the corner bodegas present in almost every neighborhood in NYC, our aim was to design pieces that built on all these and more, with our own unique input.

The collection consists of 4 crewnecks and 2 tees. The pieces are: Polo Club, Big City Whiskey, Rotten Apple (crewneck and tee), Coat of Arms and Bodega.
The collection is now available at our online shop and will also be available from our mobile shop. (As we do not sell our apparel to any retail stores, the only place to get any of the collection is as mentioned).

Photography by Ryosuke Suzuki.