SPRING ‘09 COLLECTION PREVIEW.

While we finish up with selling the last few pieces of our fall ‘08 sweatshirts, we’re almost done with work on our Spring ‘09 collection…we’ve been very busy and we’re going to be dropping a ton of stuff starting with the Spring ‘09 pieces. The Spring ‘09 collection is titled “Who Killed Streetwear?” and it’s a parody of the whole streetwear scene and the attitudes that permeate the culture…it’s all in good fun (so F you if you catch feelings) as we consider our brand part of the streetwear culture as well so we ourselves are not excused from “our roast”.

The collection will include 4 – 5 t-shirts and since it’ll still be a little chilly in Spring, we’re going to be dropping a couple of sweatshirts as well as a separate drop. I will be posting the graphics for each design and the piece plus the reasoning behind it as we progress…We were hesitant to do this at first because we didn’t want people to bite our ideas but hey, they say imitation is the greatest form of flattery…

First up is “The Church of Hypebeast“. If you can remember, I posted a rough sketch of the design here, and here’s the completed version.

Here’s the “roast” – Hypebeast is the most popular streetwear blog. Millions of people check it daily just to see what’s new and to learn about different brands/products. People that follow/read hypebeast devotedly are referred to as Hypebeasts, and these are the people who will buy something they see on Hypeabeast just because Hypebeast posted it on their blog which to them means that it’s automatically “cool”.”The Church of Hypebeast” tee is a play on this whole mind frame, and shows a couple of hypebeasts worshipping Hypebeast…detail was very important in this design and you can see that from the people in the “congregation” to the shades of the rays of light emanating from the Hypebeast screen as it hits the congregation at different angles…I can’t wait till we get this into production on the t-shirts…I can tell you that it will definitely sell out quick and maybe piss off some hypebeasts..but that’s the whole point – we want to make you think or feel some way – whether you like it or hate it, just as long as we get some kind of emotion out of you…it is at that point that we feel like we have gotten our point across..(this is the part where you give us a round of applause for our artistic integrity).

by Scrills
The Cookies Mob runs deep.