COOL FOR SALE.

Here’s another piece for our Spring ’09 collection titled “Who Killed Streetwear?”. As previously mentioned, this whole collection is a parody of the psychographic mind frame of the streetwear community. I previewed the first piece of the collection – Church of Hypebeast here. This second piece is titled “Cool for Sale“.

Here’s the parody for this piece – All of streetwear is marketed or pushed based on something being “cool”. Everybody tries to brand their stuff as being “cooler” than the next person’s brand. So what is being sold is “if you buy this, you will be cool”. I can’t knock it and we’re guilty of the same thing (only difference is that we’re actually cool) but it just kind of gets tiring sometimes to see everybody using the same approach. With this design, we decided to just be upfront with people and actually sell “cool” instead of selling something based on the fact that you’re trying to make it look cool. It’s meant as a roast of this whole selling “cool” mind frame in streetwear.

This has got to be one of my favorite pieces of the whole collection because it’s so blunt and simple but still drives a powerful message to whoever sees it in a fun way. Everybody wants to be “cool” but “cool” itself is all an illusion. We got “Cool for Sale”..cheap too…get yours when it drops.

by Scrills
The Cookies Mob runs deep.