ZEVS THE VISUAL KIDNAPPER.

I found this story at Pingmag and it’s about a graffiti artist named ZEVS who is popular for his street art style called Visual kidnapping. Yeah I know, you’re like “What the heck is visual kidnapping?”. To quote him directly “Visual kidnapping is like entering an interactive game: If the brand on the billboard kidnaps the attention of the public with the purpose of consumer demand, I reverse the situation and I kidnap the model on the poster and I demand a ransom of 500,000€ from the brand. This sum represents the symbolic price of an advertising campaign for the brand.” Pictures of some of his work are below and visit Pingmag for the full interview.

by Scrills